Part of the research phase requires introspection - understanding the current state of play, the context of the project, how the organisation operates and how any product development will align with the overarching strategy.
There are a number of elements that are part of the structure of an organisation - understanding these will help with clarifying what direction the project needs to go in and ultimately help increase the chances of a successful path forward.
- Budget and Timeline
- Success metrics
- Competitive context
- Brand and culture
- Business model
A helpful tool that can align the various functions of a business, with the proposed opportunity/problem solving process is a Project Canvas. Taking what we've discovered in the first phase, we can begin to plot that opportunity with the business strategy, resources, goals and direction.