At its basic, a Priority Matrix is a 2x2 grid, or X/Y grid that encourages items to be plotted in a way that visuallyprioritises things.
In this instance we can use it to understand the value of solving a problem vs the effort or resource required, butit can be used a number of other ways including feature prioritisation.
If there is an imbalance of items, i.e. they are too heavily skewed towards a particular area, then you can move theX or Y axis in order to rebalance things.
- Try and consider the business impact of each item, the users, brand, revenue and efficiencies of each item should be considered.
- Try and be fair with your plotting.
- Encourage collaboration, the more diverse the better.
- Always be zen and remove emotion.